That’s our mission-to unlock the potential of human creativity-by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.Įveryone who partners with us-employees, users, the creative community, brands, investors-should understand what our mission means to us, how we make decisions, and why. We care deeply about our creators and our users and we believe Spotify is a win-win for both. But to realize this vision, professional creators must be able to earn a fair living doing what they love, where monetization is at the core of a creative proposition and not an afterthought. We envision a cultural platform where professional creators can break free of their medium’s constraints and where everyone can enjoy an immersive artistic experience that enables us to empathize with each other and to feel part of a greater whole. We’re an audio first platform-as a top provider of podcasts, we’re also connecting audiences to the conversations that we think will shape the future.Īnd we have even bigger aspirations. We start with human creativity, augment it with our expertise and understanding, and then leverage with the efficiency of algorithms. So while some companies rely entirely on data, we take a different approach.
At Spotify, we want to enrich, strengthen, and extend those moments and connections. People constantly tell me how music has helped them through life’s biggest moments-birth and death, euphoria and heartbreak. We’ve helped restore a rapidly shrinking industry to growth, and connected over a million artists with hundreds of millions of fans. Today, Spotify is one of the largest drivers of global music revenue. They’re why we’re committed to a diverse workforce in an open, trusting company culture. These values drive how we work with the creative community and how we treat our users. So I built a company based on a core set of values: innovation, passion, collaboration, transparency, and fairness. There had to be a way to give people access to the music they loved while allowing creators to get paid for their work, and to expand their creativity.
Music was too important to me to let piracy take down the industry. Spotify is the manifestation of those dreams. Over time, I realized that by combining my two passions, I could create a new paradigm, one that helped fans and the creative community-singers, songwriters, bands, everyone in the creative process-chart a new course for an entire industry. Our Path-A Note from Daniel Ek, Co-Founder, Chief Executive Officer, and Chairmanįrom the age of four, my life was about music and technology-never one without the other. Account icon An icon in the shape of a person's head and shoulders.
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